iphone can be called the last is the world’s hot, but – except in Japan. In Japan, iPhone sales of bleak, which directly resulted in Softbank iPhone has decided to provide free to the user.
The name “iPhone for Everybody” marketing plan, says: by the end of May before the user needs only to sign two-year service contract, you can get a free 8GB 3G version of iPhone. Meanwhile, Softbank will be the data costs from ¥ 5985 per month down to a maximum ¥ 4410. Softbank in July last year when the iPhone was first introduced, 8GB priced at 238.21 U.S. dollars.
If you ask the Japanese: “iPhone, what is wrong?” Then you will get a lot of answers: the expensive cost of data, function scarce, camera bad, outdated design … … … … Also, it is not produced in Japan The.
Global Crown Research analyst Tero Kuittinen On the iPhone’s price stated as: iPhone’s international market price has to face the realities of the market completely off balance, we believe that “Apple’s overseas partners” in the constant adjustment to adapted to local conditions.
Steve Jobs announced last October, in the iPhone 3G version has been published, iPhone around the world more than 10 million units sold, and this achievement makes Apple one of the world’s third-largest mobile phone supplier. IPhone 3G launch in Japan last year’s version, analysts have predicted iPhone can not open the Japanese market, because Japan has always been hostile to Western brands – including Nokia and Motorola, they attempted to open the Japanese market, efforts are in vain. The fact is, this conclusion has been confirmed.
iphone can be called the last is the world’s hot, but – except in Japan. In Japan, iPhone sales of bleak, which directly resulted in Softbank iPhone has decided to provide free to the user. 
The name “iPhone for Everybody” marketing plan, says: by the end of May before the user needs only to sign two-year service contract, you can get a free 8GB 3G version of iPhone. Meanwhile, Softbank will be the data costs from ¥ 5985 per month down to a maximum ¥ 4410. Softbank in July last year when the iPhone was first introduced, 8GB priced at 238.21 U.S. dollars.
If you ask the Japanese: “iPhone, what is wrong?” Then you will get a lot of answers: the expensive cost of data, function scarce, camera bad, outdated design … … … … Also, it is not produced in Japan The.
Global Crown Research analyst Tero Kuittinen On the iPhone’s price stated as: iPhone’s international market price has to face the realities of the market completely off balance, we believe that “Apple’s overseas partners” in the constant adjustment to adapted to local conditions.
Steve Jobs announced last October, in the iPhone 3G version has been published, iPhone around the world more than 10 million units sold, and this achievement makes Apple one of the world’s third-largest mobile phone supplier. IPhone 3G launch in Japan last year’s version, analysts have predicted iPhone can not open the Japanese market, because Japan has always been hostile to Western brands – including Nokia and Motorola, they attempted to open the Japanese market, efforts are in vain. The fact is, this conclusion has been confirmed.
In addition to cultural differences, there is one point: The Japanese people have a lot of high-quality full-featured mobile phones to choose from. Japan, the world’s leading high-tech has been in a position to mention the wide range of mobile phones, Apple probably did not realize this. The Japanese people attach great importance to cell phone video and photo functions, can be even before the iPhone does not support the camera and MMS capabilities, more Japanese people like to think of mobile phones to use as a TV set, compared to, iPhone is naturally difficult for the Japanese people into the Hogan .
What problems led the Japanese people do not choose to iPhone? Of course, the price issue, Japan’s mobile operators, competition is very fierce, iPhone monthly spending limit of about 60 U.S. dollars compared with its competitors, there is no advantage at all。
In Japan, mobile phones more often as a fashion, holding an iPhone in Japan, wandering the streets would make it you do not quite standard. Panasonic’s P905i mobile phone, equipped with 3-inch screen sizes, support 3G, GPS, 510w-pixel camera, also supports the Wii-style motion sensor games, how can the iPhone how to survive in Japan?
When the Japanese people looked at the tourists from the United States, they feel very surprised that they can not imagine who would want to have a iPhone. Analysts believe that, iPhone you want developed in Japan, the primary task is to improve the camera, as well as high costs.
Otherwise, Apple than to the Japanese, said: sayonara!